The cofounders of foursquare are deciding to scale up the organization and just how to react to competitive threats. Foursquare was a location-based online service that enabled users to "check in" to a place using an application on a smartphone.
Foursquare kept track of a user's check ins, shared them with users' buddies, and unlocked "Specials" that gave users reductions at nearby places. Within a year along with a half of its founding the firm had over 5 million users and 45 employees and was valued in excess of $100 million. Yet, lots of challengers, including Facebook, Twitter, and Yelp, developed competitive services requiring foursquare to react.
PUBLICATION DATE: January 24, 2011 PRODUCT #: 711418-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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