Etsy: A “B Corp” Start-Up Takes on Amazon Harvard Case Solution & Analysis

Etsy: A "B Corp" Start-Up Takes on Amazon Case Solution

This is just an excerpt. This case is about STRATEGY & EXECUTION

PUBLICATION DATE: April 29, 2016

When Etsy continued with a preliminary public product on the New York Stock Exchange in April 2015, it was the 2nd U.S. business to go open as a qualified B Corporation. Etsy's position as a B Corporation indicated that social duty was implanted in its objective. Etsy had a core base of purchasers and merchants, however Amazon had considerably more along with a higher level of monetary security than Etsy. Could Etsy discover a method to effectively face these difficulties while keeping its B Corporation principles?

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