Asia Pulp & Paper: Implementing the Forest Conservation Policy Case Solution
In November 2014, the handling director for SSE needed to examine the existing development regarding the Forest Conservation Regulation and APP's partnerships with its stakeholders. Hugh Thomas is associated with Chinese University of Hong Kong. Shige Makino is associated with Chinese University of Hong Kong.
Indonesia's Asia Pulp & Paper (APP), the world's biggest pulp and also paper business, was assaulted in 2011 through Greenpeace in an international campaign versus purchasers of APP product packaging, especially Mattel. The handling executive of APP's sustainability and stakeholder engagement (SSE) needed to resolve lost sales and also the allegation of greenwashing and also develop a suitable action to Greenpeace's difficulty while executing the APP Bunch chairman's objectives to promote environment commerce, conservation, and neighborhood.
PUBLICATION DATE: July 20, 2016
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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