What Are We Pouring in Our Morning Cereal? (A) Case Solution
A husband and wife had an investigative coverage team that created a four-part TV series on a modified bovine growth hormone produced by a big biotech company. The hormone was injected into dairy cows in order to enhance milk yields.
The TV series raised concerns about the health effects of the hormone on humans who consumed the milk. The TV network was contacted by an attorney for the biotech company and demanded the script for the show be changed soon before the show was to air. The investigative reporters must entertain their options.
PUBLICATION DATE: October 24, 2005 PRODUCT #: 905C28-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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