ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth Case Solution
Colour cases should be printed in colour to optimize their effectiveness. ApproTEC markets a variety of technologies to enhance the income of subsistence farmers and other small scale businessmen in Eastern Africa.
Having attained significant success in its first eight years, both founders/entrepreneurs are seeking methods to scale the impact of its operations across Southern and Eastern Africa. The question is, what should they do to achieve this? Includes color displays.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: November 22, 2002
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