Nestle Italy Harvard Case Solution & Analysis

Nestle marketing leaders in Italy is considering options to increase sales and market share of instant coffee Nescafe. Forty years after it introduced, Nescafe still has a market share of only one percent. "Hide
by John A. Quelch, Michele Costabile Source: Harvard Business School 17 pages. Publication Date: December 22, 1992. Prod. #: 593009-PDF-ENG

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