In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. Marketing team Amyris "investigating commercial interest for both types of products, while research and development team and the operations team to construct a process that can accommodate as well. CEO John Melo hoped that a commercial product, available in 2011, but he realized that the desire of both chemicals and fuels added even more complexity in the business, which is already running a few steps of development in parallel. thing considering various strategic and operational decisions facing Melo, as he intended optimal commercialization strategy of the company. "Hide
by Gary P. Pisano, Alison Berkley Wagonfeld Source: Harvard Business School 23 pages. Publication Date: February 25, 2010. Prod. #: 610031-PDF-ENG
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