American Airlines (C): Committing to Leadership Harvard Case Solution & Analysis

In the interest of growth and cost containment, the airline will initiate a series of cultural change programs to improve employee involvement and decision making, and therefore decreases the leaders. CTL is the latest, and by far the most expensive and widely used of these programs. The case raises questions about how to assess or quantify the benefits of CTL, and how to further cultural change effort. "Hide
by Gary W. Loveman Source: Harvard Business School 13 pages. Publication Date: November 27, 1990. Prod. #: 491061-PDF-ENG

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