RCI Master Distributor: Evolution of Supplier Relationships Harvard Case Solution & Analysis

Traces the evolution of the RCI as a leading distributor since its foundation in 1946 until 1994. The second-generation owner of the distribution company is facing a number of challenges unique to the 1990 Wednesday that his father did not come across. Danny Schwarz is trying to deal with these issues, it must respond to long-term strategic question of the viability of its distribution business. "Hide
by V. Kasturi Rangan Source: Harvard Business School 18 pages. Publication Date: 07 Oct 1994. Prod. #: 595001-PDF-ENG

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