A new competition has led to doubts about Singapore Airlines "an excellent reputation in the flight services. Key to maintaining or improving service attitude and professionalism of the cabin crew. Currently, the company finds that there may be problems in this group. This rewritten version of the earlier cases, DD Wyckoff.« Hide
by Christopher WL Hart, Lucy N. Lytle Source: Harvard Business School 19 pages. Publication date: 07 Oct 1986. Prod. #: 687022-PDF-ENG
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