Stella & Dot (2011) Case Solution
Jessica Herrin, creator and CEO of Stella & Dot, began her entrepreneurial profession as the founder of Wedding day Channel, an experience which laid the structure for her latest endeavor, a direct sales precious jewelry company. Jessica's primary objective in releasing business was to offer females with an alternative profession platform to run their own organisation under their own terms. The case explains the advancement of her business, from its modest start in Jessica's living-room throughout the birth of 2 kids, to yearly earnings of $100 million in 2010, simply 8 years after its starting. The case furthermore explains the direct sales method as an alternate to the more standard sales platforms with which trainees recognize.
Knowing Objective
The knowing goal of the case is to present trainees to a vibrant business owner with a tested performance history in entrepreneurship who has actually taken a special technique to beginning her newest endeavor, from the way where she landed upon her concept to the rate at which she released her service to her funding method. The case utilizes Stella & Dot to showcase the obstacles and chances belonging to the direct sales design and to press trainees to consider if/how the business has actually changed the design and to specify precisely what the "item" remains in this mission-driven service.
This is just an excerpt. This case is about Business
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