Amanda West is a GSB graduate who has established a strong fast food restaurant out of business school. She validated the notion through the class and developed the business plan with her S356 team. After graduation she decided to establish the business by herself.
She raised angel funding, formed a board of advisers and has been searching for a place for her first restaurant site. Her investigation has continued eighteen months and she has yet to sign a lease.
PUBLICATION DATE: February 24, 2009 PRODUCT #: E326B-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP