In the year 2006, Thomas Schiller, a managing director of the Arthur D Little ("ADL"), arrived in hazy Beijing with a crystal clear aim: to resurrect a consultant practice that lacked brand recognition in China.
Despite success and renown around the world for its technology-focused the first attempt at the Chinese market in early 2000 of ADL, consultancy company its worldwide restructuring hamstrung. Was there a mysterious key to unlocking the giant market that had avoided Schiller's forerunner? How could Schiller ensure success for the practice in China?
PUBLICATION DATE: February 05, 2009 PRODUCT #: HKU805-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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