AL- MATANI INTERNATIONAL L.L.C Harvard Case Solution & Analysis

 AL- MATANI INTERNATIONAL L.L.C Case Solution

Overview:

AL-Matani international L.L.C offers a wide range of services and products to its customers dealing from cleaning service to offering a wide range of software development and advertising and marketing media. Al-Matani International deals with a variety of clients including AL Hashimi Group of Companion, and pharmacy L.L.C,Suhail Bahwan Group, Tariq Al Farsi L.L.C,Samatel, Samaos, Muistrasy, Sur Tran L.L. C, Reef Hotel and Arabian auto vending machines L.L.C.The organization’s IT services include Website Design, Website Hosting, Graphics Design, E-mail Marketing, SMS Marketing, Search Engine Optimization, Hardware & Networking. On the other hand, its products are Tally Accounting Software, Customer Service Development, Fiona restraints sales Pro System, Android and iPhone Application Development, Customer Service Development, Asset Management Software, DMAX- Document Alert System, Miracle Accounting Software. On the other hand, AL Matani International provides different kinds of cleaning service including all cleanings related hotels, house or shop, aluminium workshops, contracting officer and building, advertising and marketing media, furniture wholesalers and software developments. Al Matani International is a rising Android Application Development Company in Muscat, Oman. The company provides user friendly Android Application Development Services to its customers, including a large range of domains for instance, Business, Banking, Finance, Security and safety, ecommerce, travel map, social media, health care, employment restaurant and ticket booking and etc. Moreover, customer service development,DMAX (Document Alert System),) Fiona restraints sales pro system, Miracle Accounting Software, Tally Accounting Software and Asset management software meet all the customers’ business requirements.

Analysis

SWOT ANALYSIS: (Strengths-Weaknesses-Opportunities-Threats)

SWOT Analysis of Al-Matani International helps in creating a complete mind map where the company stands and what changes are necessary to bring in order to maintain the business more profitable, including a framework for planning and identifying business goals and strategies(Ommani, 2011).

Strengths of Al-Matani International L.L.C:

            Al Matani International L.L.C encompasses a large variety of product line including general services and Informational technology services as well which are advertising and media, cleaning, software and application developments. Having multiple product lines may help to spread equallyin the market if the strategies to maintain each business are implemented appropriately. The present era is an era of technology, as having IT business is something very profitable to do,however, the administrative functions need to be applied perfectly to the business.

Weaknesses of Al-Matani Internationals L.L.C:

            While running the smartest business of the era, the company needs to improve its website and to add more details to the website as everyone uses internet, which provides a great platforms to the business on the globe however, the company needs to use it strategically in a way to generate maximum benefits. In addition, having vast product line may require maintaining operational management perfectly or else each line would be disturbed and would be unable to maintain the desired profit. However, it is more preferable to first focus on one product line rather than having multiple product lines and not focusing on any one instead.

Opportunities for Al-Matani International L.L.C:

Software industry isat its peak, as running business under a software industry may bring profits on hand however, without any organized operations or management, the business can turn into a complete loss making business. Growing software industry is one opportunity whereas, Al-Matani international L.L.C deals in cleaning services as well which is also a strong product line since the targeted market is huge and can bring more profit to the company.

Threats for Al-Matani International L.L.C:

The software industry is growing rapidly and competitors are becoming a threat due to their exceptional performance. However, if the internal functions of the company are working better, then it will become an opportunity instead of a threat. Al-Matani international L.L.C provides a range of softwares where as, not maintaining and operating its own website is a big threat for the company because while dealing in any industry,the company needs to own an industry’s platform completely.........................

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