March 4, 2003, AirTran Airways announced new non-stop service from Atlanta to Los Angeles. Route is one of the basic obligations of AirTran, and at a time when the airline industry was in turmoil. Major airlines have lost a record $ 12 billion in the previous year, and the two are in bankruptcy. AirTran and two other low-cost carriers have been the only major airlines that were profitable, and all three have been rapidly expanding. Rates for West Coast service increases when Jet Blue, one of the most low-cost carriers, announced it will begin new service from Atlanta to Los Angeles, and Delta, the current route, announced that it would increase its does not stop, from 5 to 13 per day. HKS Case Number 1789.0 "Hide
by Jose Gomez-Ibanez 31 pages. Publication Date: March 1, 2005. Prod. #: HKS356-PDF-ENG
Related Case Solutions & Analyses:
Impact Makers
Strategic Planning at the New York Botanical Garden (C)
Air Berlins IPO
Bankinter: Growing Through Small and Medium Enterprises
Threat of Terrorism: Epilogue
Publishing Group of America (A)
MarketSoft
Georges T-Shirts Addendum
Eco7: Launching a New Motor Oil
Rovio Entertainment: A Case Study of How Rovio Derived “Place Surplus” in the Finnish City of Espoo
