MarketSoft Harvard Case Solution & Analysis

Greg Herman and Nancy Benovich-Gilby assembled a team and choose to run the market with a high potential for enterprises based on the use of internet service to control the flow of sales leads between principles and their distribution channel partners. Their development process is the key. "Hide
by Joseph B. Lassiter, Diana Gardner Source: Harvard Business School 27 pages. Publication Date: Sep 09, 1999. Prod. #: 800069-PDF-ENG

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