Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry Harvard Case Solution & Analysis

In 2004, airlines are struggling to cope with the challenges imposed on them by terrorism, SARS (severe acute respiratory syndrome), the war in Iraq, the slow growth of the economy, and rapidly rising oil prices, the unions became more and more "safe harbor ", which will mitigate the negative impact on the environment. Remains an open question until the time that unions were the first step towards a "real" industry consolidation that have not succeeded so far because of legal obstacles and national characteristics, or whether they were an end in itself, the formation of the final stage of the process "tender consolidation" which airlines reached 80% of the results with 20% of the hassle. Industry performance did not give evidence. On the one hand, the merger AirFrance and KLM, completed in June 2004, was the first cross-national merger of air carriers in the industry, and it could set a precedent for industry, and the protagonists had hoped. On the other hand, the Union continues to grow due to the admission of new members, and more integration. "Hide
Africa Arino, Frank Reihl, Frank Riehl Source: IESE 27 pages. Published: 20 October 2004. Prod. #: IES115-PDF-ENG

Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry Case Solution Other Similar Case Solutions like

Airline Industry Alliances in 2004: Improving Performance in the Beleaguered Airline Industry

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