Discussion of e-business models gained popularity with the rise and fall of Internet firms. Many models have been developed in detail, but rarely has the rationale explained. This comprehensive typology types and classifies them in two key strategic objectives that the company may consider in conducting electronic commerce: the relational and value basis. This typology is useful for understanding the current e-business models, identify potential areas for the development of new and strengthening of that tried-and-true principles of a successful business in the world of bricks and mortar used in the virtual world. "Hide
on Long W Lam, L. Jean Harrison-Walker Source: Business Horizons 10 pages. Publication Date: November 15, 2003. Prod. #: BH096-PDF-ENG
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