A Resource-Allocation Perspective for Marketing Analytics Harvard Case Solution & Analysis

Managers must understand their advertising efforts as just as possible to be able to determine how much to spend on each advertising channel.

This technical note identifies marketing analytics the procedure for methodically using empirical data about companies, customers, and business circumstance to inform strategic marketing decisions and make models which are helpful in understanding consumer behaviors. Resource apportionment is the endgame of analytics in reqality for any business.

Using marketing analytics properly, any firm should have the ability to ascertain the optimal degree of spending it should make on each of its marketing channels to maximize success and future functionality.

PUBLICATION DATE: January 21, 2014 PRODUCT #: UV6783-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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