Agilent Technologies was spun off from Hewlett-Packard (HP) in an effort to create a new brand in the technology industry. Senior director of global brand management thinking about the problems the company is focusing its efforts in the world of marketing in various business sectors. Agilent was intended to establish itself as a separate HP while still continuing in the tradition of HP excellent customer service and reliability. Now, with less advertising and marketing budgets, reducing the company's fierce competitive prices and services, and the evolution from within Agilent Technologies to provide more services and knowledge through your website, marketing and communication problems changed with the introduction of the company. "Hide
by Jeff Saperstein, Camilla Burg, Anamika Ghosh Source: Richard Ivey School of Business Foundation 29 pages. Publication Date: February 17, 2004. Prod. # 904A04-PDF-ENG
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