To connect the impairment of public confidence in nonprofit organizations managerial action in five operations that are at the heart of relations between NGOs and the public. For each major deal he asks: What does the public trust in mind? How can it be that confidence deteriorates management actions? What concepts in the relationship-marketing message could help restore that trust? What are the terms and conditions, which could significantly change the outcome of any of these messages? Offers important lessons to help clarify, manage and restore public confidence in the non-profit organizations, if that trust is violated as a result of management actions. "Hide
by Herrington J. Bryce Source: California Management Review 21 pages. Publication Date: August 1, 2007. Prod. #: CMR374-PDF-ENG
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