Adidas Russia/CIS and the Russian Crisis: Retrench or Double Down (A) Case Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: September 14, 2016
The case collection is based upon comprehensive interviews with essential executives at adidas Russia/CIS in charge of executing the extreme IT, supply chain and omnichannel efforts that changed adidas Russia/CIS from among the poorest entertainers to the brand-new requirement within the Group. The efforts consisted of pioneering the rollout and application of essential brand-new innovations like click-and-collect, ship-from-store, limitless aisle and RFID - all this in the face of the huge recession that involved Russia. With some 1,200 company-owned shops - the Group's biggest direct retail footprint worldwide - adidas Russia/CIS was vital to the monetary success of the Group as a whole. The case offers a chance to talk about the essential difficulties in the rollout and application of innovative IT, supply chain and omnichannel efforts in among the most difficult retail and logistics environments, i.e. Russia throughout the most recent recession.
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