Adidas Russia/CIS and the Russian Crisis: Retrench or Double Down (B) Case Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: September 14, 2016
Supplement to case IMD820. The case series is based upon comprehensive meetings with crucial executives at adidas Russia/CIS in charge of carrying out the extreme IT, supply chain and omnichannel efforts that changed adidas Russia/CIS from among the weakest entertainers to the brand-new requirement inside the Group. The efforts consisted of pioneering the rollout and application of crucial brand-new innovations such as click-and-collect, ship-from-store, unlimited aisle and RFID - all this in the face of the enormous recession that involved Russia. With some 1,200 company-owned shops - the Group's biggest direct retail footprint worldwide - adidas Russia/CIS was vital to the monetary effectiveness of the Group as a whole. The case supplies a chance to talk about the essential obstacles in the rollout and application of advanced IT, supply chain and omnichannel efforts in among the most difficult retail and logistics environments, i.e. Russia throughout the current recession.
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