One primary difference between the high street and the online market is the quality of information about prices and product features that are available to all consumers and retailers. Successful online retailers work this rich advice through innovative pricing strategies that are dynamic.
Identifies significant considerations for excogitate on-line pricing strategies, discusses complementary practices in innovative management and data analysis, and presents five case studies that exemplify how these strategies are implemented by successful online retailers. Additionally presents a 'Dashboard' of market-specific information that will help managers identify and react to opportunities and risks originating in the online marketplace.
PUBLICATION DATE: November 01, 2007 PRODUCT #: CMR386-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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