On January 2006, the director of performance management for Callaway Golf Canada (Callaway Canada) was in his Toronto office preparing for his coming conference with the Callaway Canada's managing director.
The managing director had inquired the director of performance management to evaluate the results of the mobile performance team (MPT) and to intend a strategy for the 2008 golf season that would make certain that Callaway Canada would stay one step ahead of its rivals, who, the manager of performance management believed, were preparing to raise their focus and resources on service.
PUBLICATION DATE: October 03, 2008 PRODUCT #: 908D05-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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