The Just Us! worker cooperative has been operating since the mid-1990s. Founded by Jeff and Debra Moore, this firm with an economical and societal mission has sought to make its mark in the business community by trumpeting its "humanitarian" placement through the slogan: "People and also the planet before profits.
Just Us Coffee Roasters Co-op – Coffeehouse Division Marketing Plan Case Study Solution
Just Us!sells its products (mostly fair trade and organic coffee, tea, chocolate and sugar) via a supply network. The financial catastrophe of fall 2008, which activated an economic downturn, immediately prompted the management committee to think about producing a marketing plan for the forthcoming year, to optimize the utilization of the resources of the organization, although the business was prospering. Pauline, hired by Just Us! slightly more than two years previously, had delegated this job. Her work at the coop was so impressive that she had lately been promoted to director of marketing and sales.
PUBLICATION DATE: June 19, 2013 PRODUCT #: HEC055-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Costa Poulopoulos and Mary Johnson – Realtors
Harley-Davidson: Marketing Strategy for Motorcycles–1977
Technical Data Corp.: Business Plan
Managing Product Safety: The Ford Pinto
Milango Financial Services
An Entrepreneur’s New Product Development Journey
LinkedIn Corporation, 2012
Milwaukee (A): Making of a World Water Hub
Royal Bhutan Airlines – Drukair
Exercise: Creating a Model of Consumer Beliefs
