From the time of its introduction in 2003, Linkedin had turned into a prominent Silicon Valley association with a brand name that was recognizable throughout the U.S. and in many countries abroad. As of March 2012, Linkedin was considered world’s biggest professional network on the Internet with $522.2 million in revenue in the year 2011 and greater than 150 million members in approximately 200 countries.
Unlike the major social networking sites, the Linkedin had focused particularly on cementing links within the professional marketplace. He recognized the challenges in continuing to massively scale the business as the CEO of LinkedIn thought about the future. At precisely the same time, he focused on how LinkedIn could continue to use its vast quantity of information to provide added merchandise and services for its members and customers.
PUBLICATION DATE: August 20, 2012 PRODUCT #: 713420-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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