Describes a small and profitable advertising agency and the surrounding industrial structure forces. The agency focuses exclusively on high-tech clients and offers the client needs clearly. Also, looking at the culmination of a complex pattern of changes in the advertising industry itself. Assumes that every creative transformation of the industry should focus on even greater importance in the interpretation of possible market segment. "Hide
by Jeffrey R. Ellis Source: Babson College 26 pages. Publication Date: January 1, 2003. Prod. #: BAB115-PDF-ENG
Related Case Solutions & Analyses:
Hass Shoes
Rogers Chocolates (A)
Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley
Gillette Personal Care Division: Marketing Planning and Control
LifeSpan Inc.: Abbott Northwestern Hospital
Ben & Jerrys Homemade Ice Cream Inc.: Keeping the Mission(s) Alive
Organizational Improvement & Customer Needs
Comedy Nights with Kapil: Maintaining Value Creation
Sasol: U.S. Growth Program
SolarCity Corporation: Challenges in the Solar Energy Value Chain
