SVEDKVodka (C): Marketing Mix in the Vodka Industry Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Suitable for both undergraduate and MBA level courses such as integrated marketing communications, this case traces of the product from an idea to an established, successful brand. Executive alcohol industry perceives a gap between the sub-$ 10 and $ 25-and-up "Prestige" vodkas. In this case, it examines whether it can quantify the financial value of its product awards won. This would be a good basis for future campaigns: Decisions on pricing, target, distribution, branding and promotion are considered in case (UVA-M-0774). Case B (UVA-M-0775) presents the results, which include the milestone of one million sales of the event in 2006. It also provides an assessment of the founder of the original solutions that were most important and explores the new choices he faces, including changes in distribution channels and additions to the product line. "Hide
by Paul W. Farris, Rajkumar Venkatesan Source: Darden School of Business 3 pages. Publication Date: September 2, 2011. Prod. #: UV5763-PDF-ENG