1920 Evil Returns – Bollywood and Social Media Marketing Harvard Case Solution & Analysis

Ami Shah, creator of IntelliAssist, assisted them in the execution of these efforts and helped clients to make social media marketing strategies for services or their goods. The next film in the 1920 franchise was anticipated to be released in 2014.

She was analyzing the effect of the effort and wondered whether the right social media blend had been used. The social media effort for 1920 evil returns was really successful and she had the numbers to show for it. Active supporter participation and constructive word of mouth also legalized the achievement of the social media effort. However, Shah wondered whether she could have performed it otherwise.

Was the spending-mixture powerful? What strategy should she adopt for the next movie in the franchisee" 1920 London"? For running the 1920 Wicked Returns effort which ran for 45 days, Ami had used a mix of social media. Facebook and YouTube were mostly used for the social media campaign. Ami needed to decide on the 1920 London digital advertising strategy of the following movie based on the evaluation of 1920 Evil Returns.


This is just an excerpt. This case is about SALES & MARKETING

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1920 Evil Returns – Bollywood and Social Media Marketing

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