The founders of Zaggora represented back on a tumultuous year-and-a-half in which they had created, from just $40,000 in private savings, a multi-million dollar sportswear enterprise selling Hotpants to women.
These were hotpants not of the 1960s hipster variety, but instead the very first sportswear merchandise of a new brand Zaggora that was completed with a specifically urbanized multiple fabric technology that heated up during a workout. Now they faced an equally challenging time while the founders had faced several challenges including averting bankruptcy. Should the enterprise grow by continuing with their current on-line strategy that is bootstrapped, or effort to get their product into retail stores? Should they continue to self- finance and keep control, or cede some control by taking on venture capital funding?
PUBLICATION DATE: February 09, 2013 PRODUCT #: 813140-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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