Identifying and reacting to unique advertising challenges may require strategy that targets global integration and local adaptation on a country by country basis as operations in emerging markets expand.
In March 2014, Tesco PLC (Tesco), the largest retailer in the United Kingdom and also the third biggest supermarket group on earth, has signed an arrangement with Trent Hypermarkets, the retail department of the Tata Group, a leading Indian company conglomerate, for preparing a 50:50 joint venture (JV) in Indian retail.
As it gets to the fundamentals of operating the JV, the direction of Tesco, head quartered in London, United Kingdom, is encountering three important predicaments: How should Tesco extend the advantage of being the first global multi-brand retailer to be permitted to put money into India? How should it fine-tune its tried and analyzed global business model to satisfy Indian retail? How could the firm steer clear of the kind of failure that it experienced in the U.S. market, which it exited from in April 2013?
Tesco PLC Strategy for India case study solution
PUBLICATION DATE: July 31, 2014 PRODUCT #: W14323-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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