Gazelle in 2012 Harvard Case Solution & Analysis

A re-Commerce intermediation model has been pioneered by gazelle: it purchases used electronic equipment from consumers and resells them on eBay or to wholesalers.

Going ahead, its two primary tactical challenges are: 1) determining how much to rely on partnerships with big retailers for increase; 2) deciding whether to prolong as a "merchant," i.e., purchasing and reselling goods (and thereby taking stock risk), or to transform itself into a "two-sided platform" connecting sellers and buyers without taking inventory risk.

PUBLICATION DATE: September 28, 2010 PRODUCT #: 711446-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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