Describes the evolution of forty years the UK frozen food industry, as well as traces the emergence, dominance, and reducing the height of bird flight. His success as a vertically integrated manufacturer, distributor and marketer of frozen foods, which pioneered the industry in the UK to reduce it, as other firms enter all stages of the value chain is seen as the result of his early success is that it gives an unstable strategic position. Considering vertical integration as a strategy, analytical study should be vertically integrated, and disadvantages of vertical integration. "Hide
by David J. Collis, Robert M. Grant Source: Harvard Business School 19 pages. Publication Date: February 25, 1992. Prod. #: 792074-PDF-ENG
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