It was June 5, 2008 and the senior coordinator of the action began to feel the pressure of managing a major event sponsorship Toronto Sun, a daily edition of the newspaper in the province of Ontario, Canada. She recently was hired and was responsible for organizing the presence Toronto Sun's annual Caribana parade of the city after a colleague was unable to make any progress after several months of work tasks. With only eight weeks before parade day (August 2), she felt the call to float the company success. Toronto Sun earned its place in the parade as the main print media sponsor of the event. Pulling the float of the parade from the largest events in the city would mean giving valuable marketing exposure. This case has been designed for use in the MBA or operational management or an introductory course in project management. Designed to assist teachers in organizing the discussion of key concepts of project management, it only allows an analytical approach to the coverage of basic skills in project planning, including priority relationships, critical path, timing, uncertainty (PERT problems), failures, etc. . It can be used for training students MS Project or other project management software. It can also be used for less analytical, managerial control over the discussion of the project. "Hide
by Kenneth J. Klassen, Leanne Miele Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: May 18, 2010. Prod. #: 910D02-PDF-ENG
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