Most owners and general manager of City Furniture and Mattresses (CFM), to make some decisions that will determine the company's strategy. CFM has continued to grow in terms of sales, but the general manager and his father, and the owner and manager of CFM, have been linked to the profitability and increasing competition from local and major supermarkets. General manager looked at several options, including capital expenditures, expansion of global outsourcing and expanding the store network and vertical integration.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
on W. Glenn Rowe, Bobby Singh-Randhawa Source: Richard Ivey School of Business Foundation 17 pages. Publication date: April 10, 2008. Prod. #: 907M68-PDF-ENG