NEWAD: Is Nightlife Magazine in Montreal a Good Fit Harvard Case Solution & Analysis

Cofounder NEWAD, media company, is considering buying LIFE Magazine Montreal. The magazine is distributed free every month in the trendy restaurants, bars, clubs and best fashion stores. Co-founder is interested in expanding the business, but not sure when buying city magazine is a good addition to the advertising campaign proposals. This acquisition will require NEWAD assumed debt and operating losses of the magazine. "Hide
by Stewart Thornhill, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: October 17, 2006. Prod. #: 906M86-PDF-ENG

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NEWAD: Is Nightlife Magazine in Montreal a Good Fit

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