Cofounder NEWAD, media company, is considering buying LIFE Magazine Montreal. The magazine is distributed free every month in the trendy restaurants, bars, clubs and best fashion stores. Co-founder is interested in expanding the business, but not sure when buying city magazine is a good addition to the advertising campaign proposals. This acquisition will require NEWAD assumed debt and operating losses of the magazine. "Hide
by Stewart Thornhill, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: October 17, 2006. Prod. #: 906M86-PDF-ENG
Related Case Solutions & Analyses:
Assigned Leaders Group Discussion Exercise: Assessing Your Leadership Skills
The Popcorn Predicament: Competition Conflict and Buying Behaviour
Cricket in India in 2007: Losing Its Way
Dear Diary: My Heart is Racing to Buy a Car
Y U Ranch: Strategy and Sustainability in Cattle Ranching (B)
Ontario Ministry of Small Business & Consumer Services: Managing the Toronto Propane Explosion (B)
NEWAD (B): The Tobacco Sampling Project
Boman Communications
High Performance Tire
Private Equity at Work: Purchasing Cake Masters
