Vice President and Managing Director, Nokia India, to decide whether to do it all over India launched the latest services offered by Nokia in emerging markets is called Nokia Lifetools (NLT). NLT pilot was very successful with the adoption and retention of customers in more than 70 percent, however, offer services and applications that come directly downloaded to the phone was new to Nokia and put them in direct competition with service providers, and they need to develop a very different disorders distribution strategy. He could not avoid these important stakeholders in the value chain of telecommunication as they were also very important partners whose cooperation was the key to the success of Nokia. The successful start NLT in India could change the telecommunications industry worldwide. The decision facing the vice president, probably one of the most important business decisions that he made in his life. "Hide
by Ariff Kachra, MB Sarkar, Madhok Sud Kirti Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: May 24, 2012. Prod. #: W11611-PDF-ENG
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