Prince Edward Island Preserve Company: Turnaround Harvard Case Solution & Analysis

In April 2008, Bruce MacNaughton, president of the Prince Edward Island Preserve Company (PEI canned), focused on the turn. Company, which he founded in 1985 left in receivership in May 2007. Although this has led to losses for the various holders of mortgage and unsecured creditors, MacNaughton able to buy their new Glasgow shop / café, a garden surrounding the property and equipment, and then restart the business. Now he needed a viable product-market strategy. "Hide
by Paul Beamish, Nathaniel Lupton Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: May 15, 2008. Prod. #: 908M49-PDF-ENG

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