Most agree that innovation provides superior performance, but there is less agreement on which innovation strategy or strategies best to maintain performance over time - that is, that lead to sustainability. Analyzes a set of global companies that have successfully adapted to the diverse and turbulent changes in the course of two decades, as evidenced by their book value per share, return on assets, and sales growth. Studies show that the elastic constant of dynamic equilibrium organize four innovative strategies: knowledge management, intelligence (internal research and development), cooperation (acquisition, alliances and other relationships), and entrepreneurship. Concludes that focusing on one innovation strategy over another can produce innovation, but it will not lead to sustainability. Catching some innovative strategies at the same time maximizing the company's chances for successful adaptation. And the time to increase or decrease the emphasis on innovative strategies is essential to maintain the dynamic equilibrium. "Hide
by Patrick Reinmoeller, Nicole Van Baardwijk Source: MIT Sloan Management Review 7 pages. Publication Date: July 1, 2005. Prod. #: SMR179-PDF-ENG
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