Mercedes-Benz and ‘Swatch’: Inventing the Smart and the Networked Organization Award winner Prize Winner Harvard Case Solution & Analysis

Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization Award winner Prize Winner Case Solution

Abstract:

Mercedes-Benz and Example develop a brand-new business, MCC, to construct an innovative automobile for cities: the Smart. They likewise need to create a brand-new type of institution at the same time.

 

Pedagogical Goals:

Conversation of brand-new types of company Internal modular structure and external network of provider collaborations

This is just an excerpt. This case is about Strategy

published: 01 Jan 1998

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Mercedes-Benz and ‘Swatch’: Inventing the Smart and the Networked Organization Award winner Prize Winner

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