Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organization Award winner Prize Winner Case Solution
Abstract:
Mercedes-Benz and Example develop a brand-new business, MCC, to construct an innovative automobile for cities: the Smart. They likewise need to create a brand-new type of institution at the same time.
Pedagogical Goals:
Conversation of brand-new types of company Internal modular structure and external network of provider collaborations
This is just an excerpt. This case is about Strategy
published: 01 Jan 1998
Related Case Solutions & Analyses:
Alison Barnard
Design: More Than a Cool Chair
Pharmaxis: Star Performer at Commercialization Crossroads
Balancing Family and Business Needs at Merck KGaA
Licensing of APOEP1.B Peptide Technology
Knowledge Management in the Wild
Goddard Space Flight Center: Building Learning Organization (B)
Doing Better at Doing Good: When Why and How Consumers Respond to Corporate Social Initiatives
Charles River Partnership XI
Twenty-First Century Leaders
