Johnson & Johnson Consumer Products Brazil: Corporate Transformation (B) Harvard Case Solution & Analysis

In January 2000, Jose Antonio Justino, accepted an offer to become managing director of Johnson & Johnson Consumer Brazil (in Portuguese-Johnson & Johnson Comercio e Distribuicao Ltda.). Johnson & Johnson Brazil (J & J Brazil) was an early leader in Brazil in various products, including disposable diapers, sanitary napkins, bandages, cotton swabs, sunscreen, and products for the care of the child. Unfortunately, the performance has deteriorated in recent years, both in sales and profitability has dropped significantly. Market share in many categories falls due to increased competition from local firms and multinational corporations. Chairman of the Group of global business J & J consumer Justino said in February that he would have to submit a business plan to the J & J meeting in Mexico in May 2000. The business plan should identify the specific steps that will J & J Brazil restore profitability by the end of 2000, and position the company for future growth
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by Andrew C. Inkpen Source: Thunderbird School of Global Management 12 pages. Publication Date: 10 January 2007. Prod. #: TB0061-PDF-ENG

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