Affinity Plus (A) Harvard Case Solution & Analysis

The executive team of Affinity Plus Federal Credit Union put forward the concept of first-deep throughout the organization, empowering employees to put the interests of members who own interests ahead of any organization or their own interests. As a result of this focus, the credit union must determine what to do with it beneficial indirect auto lending business, which some consider to be inconsistent with the strategic direction established by the management team. "Hide
by Denis Campbell, Peter Tufano Source: Harvard Business School 18 pages. Publication Date: July 22, 2008. Prod. #: 209026-PDF-ENG

Affinity Plus Case Study Solution

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