Yahoo!: Pricing Search Engine Advertising Harvard Case Solution & Analysis

Yahoo!: Pricing Search Engine Advertising Case Solution


The primary concentration is on search engine marketing, one of the most essential income sources for Yahoo. The market, Yahoo's pricing methods and obstacles are explained.

Pedagogical Goals:

This case intends to present individuals to a number of pricing and earnings management ideas: constructing an income design, client division, item style, bundling and pricing. Among the crucial emerging ideas is chance cost-based pricing. The case can likewise be utilized to talk about media score steps (CPM vs. pay-per-click) and B2B pricing techniques, like auctions and agreements.

This is just an excerpt. This case is about Leadership & Organisations

published: 03 Jan 2006

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