In January 2010 Mark Pincus is choosing ways to double the variety of Zynga video games' gamers to 500 million without compromising success. These enthusiastic development strategies needed modifications to item, business method, and consumer acquisition and retention. With regard to item Pincus had to choose to purchase progressing the effective video games or establish brand-new online games.
Zynga (A) Harvard Case Solution & Analysis
With regard to business technique, Pincus needed to pick whether each video game ought to contend by itself, or require every video game to develop performances that support other Zynga video games too. To guarantee consumer acquisition and retention Pincus dealt with the option in between growing dedication to Facebook or establishing its own distribution channels.
PUBLICATION DATE: February 25, 2010 PRODUCT #: 710464-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Life Stories of Recent MBAs: Relationships and Support Teams
Life Stories of Recent MBAs: Leading an Integrated Life
Diversity at JPMorgan Chase: Right is Good Enough for Me (A)
Serving Unfair Customers
Note on Deregulation and Social Obligations: Universal Service Access Pricing and Competitive Dynamics in U.S. Telecommunications
Intel Labs (B): New Business Model for Commercializing Research in Photolithography
Medtronic Inc. (B)
Beaufort Solutions, Inc.
AMERICAN CANCER SOCIETY: ACCESS TO CARE
Walt Disney
