Zopa.com Harvard Case Solution & Analysis

Launched in early 2005, Zopa is a peer-to-peer online brokerage that couples, British citizens who want to lend to those who want to borrow. The company represents a new business model in the retail financial services industry, as well as technically Zopa is not a bank and does not give the money, the capital requirement for starting a business are relatively small. Compared to traditional full service bank Zopa is concentrated in only a few stages of the value chain. This study provides an overview of the financial services industry, especially banks, in the UK in 2006, and as Zopa, the value innovator, has developed a unique position in the market through innovative business model. Rich data, especially in the banking Trends are given. Additional information about the key players in the industry are included. These data will allow students to develop a good understanding of the elements of the value of innovation, and how technology has the potential to shake up the existing structure of the industry and its key players. The emphasis is on the value of the concept of innovation and sustainable competitive advantage. The case can also be used to address the topic of how to market the company to respond to innovative business models. "Hide
by Martin Kupp, Jamie Anderson Source: ESMT - European School of Management and Technology 21 pages. Publication Date: December 8, 2006. Prod. #: ES0651-PDF-ENG

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