Corning, Inc, is faced with the decision about what to do with one of the three business segments, consumer products, which performed below expectations of senior management. The case puts the student in the role of Marty Gibson, president of the consumer segment, which comes with a variety of on possible solutions. Case can be used to discuss (1) the structure of the industry, (2) core competence and its role in the strategy and organization, and (3) organizational flexibility as opposed to mass production paradigm.
This Darden study. "Hide
by Andrew C. Boynton, Bart Victor Source: Darden School of Business 21 pages. Published: 21 February, 1992. Prod. #: UV0360-PDF-ENG
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