Shade instances ought to be printed in color to optimize their effectiveness. Yum--under the direction of Sam Su --had assembled the biggest restaurant company by far in mainland China, since the first KFC opened in 1987 in China. Averaging one new restaurant opening a day for the last five years, in 2010 Yum in 650 cities and employed restaurants ran over 3,600 over 250,000 people, many of them college students in their first jobs.
Yum! China, Chinese Version Case Solution
In the 3rd quarter of 2010, Yum China's earnings surpassed U.S. sales for the first time and many analysts expected that Yum's China business - driven by a fast growing middle class - would be twice as big as its U.S. business within five years. But before rushing out to open thousands more shops, Su wondered what the company must do to forestall some of the difficulties plaguing the fast food sector in the West.
PUBLICATION DATE: December 16, 2010 PRODUCT #: 512C13-HCC-CHI
This is just an excerpt. This case is about SALES & MARKETING
