Branding Yoga Harvard Case Solution & Analysis

Yoga, an ancient discipline, has become popular world-wide. The promotion of yoga and dispute over its origins have resulted in debate as to whether yoga ought to be branded in any way.

Some yoga teachers have gone to copyright their assortments of yoga; others in the yoga community say it is and/or a religious spiritual practice and as such should not be claimed as intellectual property.

PUBLICATION DATE: December 12, 2011 PRODUCT #: 512025-HCB-ENG

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