The brand new vice-president and general manager of Best Optical Ltd. is attempting to invent a strategy in response to his competitors actions.
Best Optical is a distributor of vision hardware and competitors are buying retail outlets up, threatening to shut Best Optical out of the market. The vice president has to decide what consequences his response will have on the business of Best Optical and the best way to react to the threat.
PUBLICATION DATE: November 21, 2011 PRODUCT #: W11513-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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